I really don't know what to make of this commercial. There is some nice rotoscoping of Audrey Hepburn, taken from Funny Face. It is a bit confusing to see her dancing from 1957 to a song from 1980, marketing jeans for 2006. But if this commercial gets people interested in Audrey Hepburn, or dancing, or AC/DC for that matter, then that's a good thing. (Although I prefer Bon Scott era AC/DC) Oh yeah, and I guess selling a few pair of jeans while they're at it would be good for their company.
Trey Laird, creative director of Gap said, "Gap has a rich history of integrating memorable choreography and music into our advertising, but we've never done anything quite like this before."
"We're thrilled because this is the first time in more than 12 years that a film clip of Audrey Hepburn has been authorized to endorse a commercial product in North America," said Kyle Andrew, vice president of Gap Marketing. "This ad is a true testament to timeless style and we couldn't be more excited to have Audrey Hepburn -- the ultimate style icon -- represented in our campaign."
In celebration of the launch of the "Keep It Simple" ad campaign, Gap is making a generous contribution to the Audrey Hepburn Children's Fund. The Audrey Hepburn Children's Fund is a non-profit organization created to continue Ms. Hepburn's international appeals on behalf of children around the world.
I've been a huge fan of Audrey Hepburn for as long as I can remember. I own all her films and have read many books about her. I feel like she would approve. Especially since its helping her worthy cause. Check it out for yourself.